General

Backed Buy is dedicated to protecting your personal information and values your privacy. This privacy policy explains how and why we handle your personal information when you visit our website.

Data Controller

Backed Buy Limited is the “data controller” and responsible for your personal data (“we”, “us” or “our” under this privacy policy)

What data do we collect about you?

We may collect, use, store and transfer different kinds of personal data about you and includes the following:

• your title, first name, maiden name, and last name;

• your username or similar identifier;

• your date of birth;

• your gender;

• your billing address and delivery address;

• your email address;

• Your telephone numbers;

• your bank account;

• your payment card details;

• details about payments to and from you and other details of products and services applied for;

• internet protocol (IP) address;

• your login data;

• browser type and version;

• time zone setting and location;

• browser plug-in types and versions operating system and platform and other technology on the devices you use to access this website;

• your username and password;

• purchases or orders made by you;

• your interests preferences, feedback and survey responses;

• information about how you use our website, products and services;

• your preferences in receiving marketing from us and our third parties; or

• your communication preferences

How is your personal data collected?

We use different methods to collect data from and about you, such as;

When you create an account on our website or communicate with us via phone, email, post or another method, you may provide us with your identity, contact and financial data. This includes the personal data you give when you create a Backed Buy account, request marketing to be sent to you; or give us some feedback.

we may automatically collect Technical Data about your equipment, browsing actions and patterns. server logs and other similar technologies. 

We may receive personal data about you from various third parties and public sources.

How we use your personal data?

Only when permitted by law will we use your personal date. The most common circumstances in which we will use your personal date are as follows:

• to register you as a new customer;

• to process and deliver your order including: collect and recover money owed to us;

• to manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) asking you to leave a review or take a survey;

• to enable you to partake in a prize draw, competition or complete a survey;

• to administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);

• to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you;

• to use data analytics to improve our website, products/services, marketing, customer relationships and experiences; or

• to make suggestions and recommendations to you about goods or services that may be of interest to you

Marketing 

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or registered for a promotion and, you have not opted out of receiving that marketing.

Who do we disclose or share your date with?

We will not give your data to anyone unless one of the following applies:

• you have consented;

• where we need to comply with a legal or regulatory obligation;

• where we need to perform the contract we are about to enter into or have entered into with you;

• where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests;

• where we need to comply with a legal or regulatory obligation; or

• third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any company other than Backed Buy for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by clicking ‘unsubscribe’ on any marketing email we may send you or by contacting us at any time.

How long will you use my personal data for? 

We will only retain your personal data for as long as necessary for the purposes stated in this Privacy Policy and for a maximum of six years.

You can contact us at:

Backed buy Limited, 49 Church Street, Preston, Lancashire, PR1 3DH

Email: hello@backedbuy.com

Telephone number: 01772 300199

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we would welcome the opportunity to address your concerns before you approach the ICO, so please get in touch with us first